Do you give a LOGLINE when you’re asked for a TAGLINE?

I’ve seen the issue of tagline vs logline raised in forum conversations, so I did some research on it. Apparently, if you pitch a movie script, and you claim that a logline is a tagline, it can be instantly rejected. I hope that when it comes to books this is not set in stone, but knowing what you’re talking about is always a sign of professionalism, and that’s what we’re all striving for.


So what is the difference between a tagline and a logline?


It’s a short catchphrase (or two but not more than three) that captures the essence of your story. Think about what you’d put on the cover of your book.

What to consider when creating a tagline

  • Hooking your reader (how? use puns, fresh language, incite feelings)
  • Serving your genre (how? use genre keywords)


Tired of seeing him go through women like water, can she convince him to pull her out of the friend-zone? Blue Streak – Jules Barnard

In one sentence, the author “screams” romance and gives us a strong grasp of the premise—girl wants promiscuous boy to see her as more than just a friend. Note how the author hints at the heroine’s timid nature as she needs him to pull her out of the friend-zone.

Love will go on forever seeking another chance. The Lady of the Pier by Effrosyni Moschoudi

This is a romance with a paranormal twist. Note the key phrase that denotes the sub-genre: love will go on forever

An unshared smile is a wasted smile. Runaway Smile — Nicholas C. Rossis (Children’s book)

Tragedy awaits. The Search by C.H. Little (Thriller)

What you mustn’t do

  • Don’t make it too long which would mean applying a smaller font for your cover (not readable in thumbnail size)
  • Don’t try to describe the plot (or you’ll get into “logline” territory)
  • Don’t make it too obscure (i.e. use a gimmick that makes no sense unless you read the book)


This is the shortest description possible of your plot. It has to be one sentence only of up to 50 words. If you go over, it becomes a synopsis. Less could be a tagline.

Whereas in the tagline you want to hint at what’s there and leave an aura of mystery, here you have to establish your protagonist and antagonist and explain why the reader would want to read your book. I’ve also seen it called “the elevator pitch”. Think about meeting an agent in an elevator, needing to answer the dreaded “what’s your book about” question.

The logline is not suitable for your book cover. You will want to include it in your Media Kit, though, together with the tagline and your official blurb.

What you should consider when creating a logline

  • What drives your MCs (internal drive)
  • What makes your book exciting (the conflict)

Here’s what I plan on using for my upcoming novella Fate Captured (a romance).

A young woman will stop at nothing to make the stubborn Greek man she’s fallen for see the truth about his family even if it means losing him forever.

My heroine’s internal drive is a need to uncover lies (she’s been lied to by her family, and it’s the one thing she cannot tolerate). My hero’s main personality trait is his stubbornness (well, his Greek DNA is not a big help in that area). Showing the premise for their clash and what that entails (her losing him forever, him hanging on to a distorted view of people that matter) is–hopefully–what makes the book an interesting read.

Now, the tagline for the same book would be:

She wants him to see the truth. He wants her out of his life. Even if she gives it meaning.

Here, the romance branding takes front seat. She gives meaning to his life, ergo his life is empty. He needs her, but he’s too stubborn to see it.

See the difference?

I found an interesting article in pdf form presenting various famous film loglines with comments about their effectiveness. It’s an excellent guide to help you create effective loglines.

Click to access loglines.pdf

If you’d like to bounce tag- or logline ideas off me, just use the comments’ section.

Thanks for reading!


Life’s your turn on the dancefloor; give it all you’ve got: Morgan Silver (WIP Q&A)

Morgan Silver, pen name M.W., has an MA in Creative Writing and a love for (cosy) mysteries and magical realism. She’s currently querying her first two novels, a YA mystery and a cosy mystery, while working on the first draft of a magical realism novel. She has lovely beta readers, naughty pet dragons, and an addiction to snacks.

Morgan , thank you so much for being here. Before we talk about your WIP, why don’t you tell us a few things about yourself?  

Thanks for having me! The virtual cup of tea is lovely, by the way. Well, by day I teach English and by night I write novels. I’m kind of like Jessica Fletcher, only I haven’t solved any real-life murders yet. (It will happen one day.) I feel like life’s your turn on the dancefloor so why not give it all you’ve got? I’m teaching myself Japanese and how to play the violin when I make time for it. I read novels, manga, and watch TV series, including Japanese and Korean dramas and anime. My characters are mostly quirky and I was definitely born a writer. I have that annoying thing that all born writers have; the NEED to write.  Sometimes I even neglect my pet dragons for that reason.

Your “our turn on the dancefloor” analogy I will use to promo this post! Awesome! What are you working on right now?

The Chess Club – Image used by author on Wattpad

My current WIP is absolutely different from what I usually write and strangely enough I am the most excited about this one. Perhaps because after a few written novels you notice you’ve grown as a writer.

My WIP was inspired by the Addams Family as well as a cartoon about zombies. (Yes, I sometimes watch cartoons.) Victoria Woods is always surrounded by death and doesn’t have much of a life herself. A twist of fate leads her from a funeral parlour to a strange mansion on a hill. Most people are afraid of this place and its inhabitants, but Victoria feels right at home in this world that contains unusual beings, experiments, more dead people, new friends, and even romance. As if having a life all of a sudden isn’t stressful enough, she also encounters enemies who are in search of eternal life and don’t care who they have to hurt in the process. Now that she finally has something to live for, she has to do something she’s never done before…fight back.

Writing this novel is like falling in a dark and deep puddle from which it is hard to emerge and novels like this make me really passionate about writing.

I’m a blurb enthusiast (always pick them apart as I read them) and I have to tell you, I love your ending! Are you happy with the pace of your work? Do you aim at a specific word count each day?

When I didn’t have a day job, yes. My aim was always 2K a day, which was usually easy to manage because I had nothing else to do. Apart from staring at the shiny internet of course. Now, not so much. When I have day off my goal is 1K, but sometimes I write 4K or 6K. It depends on how long it’s been since I’ve written. I guess the words just spill out of my fingers at some point.

What’s your worst enemy in getting that first draft finished?

LIFE! I just get distracted doing stuff for work, hanging with awesome people, or staring at a wall because I’ve had a long day. Not to mention my pet dragons who also require daily snuggle time.

You can’t not love your pet dragons! Could we take a look at your workspace? Is there a particular place you find inspiring for writing? 

Morgan's workspace

I usually write at my desk, sometimes in my bed. Inspiration isn’t tied to a place for me, I just sit down and let the events in my head inspire me. I am a bit messy and that can sometimes affect my concentration. Regular cleaning sessions are therefore a must for this writer.

Apart from Word and Google, do you use any other writing or research tools and apps?

I tried things like Scrivener, Ommwriter, and a bunch of other ones. I like Ommwriter because it prevents you from being distracted but I still use yWriter5 and Especially the latter is highly recommended. You can just use it on the website for free. I use yWriter5 to summarise chapters and nothing more. I really just prefer physical notebooks and Word. Plus, with actual notebooks you get to use post-its and highlighters. It’s way more fun.

I like Scrivener. It gives me a purpose in writing. I’ll check out yWriter5 and Ommwriter, which I hadn’t heard of. Does the agent-hunting process have a deadline for you? Are you considering self-publishing?

No deadline, I just keep at it until someone bites. I have to have faith that it will happen when it’s supposed to happen. I do find myself getting a bit impatient and I’m kind of running out of agents with my first novel. I’m querying two novels while finishing a third, so luckily I can keep querying new novels. I am considering self-publishing my first novel, though. It would require a lot of money and hard work, because I’d want to do it right and I’d want to self-publish paperbacks only. I’ve posted the first chapter of my first novel on Wattpad to see if people are interested.

You’ll be hearing from me then… Do you have any marketing tips or favorite promotional sites you’d like to share?

I mostly live in my head, so I feel like marketing is something that is on the other side of the looking glass. I do have to say that I really love Twitter and it allows you to be yourself and find people who like you for you. Having a blog is also great for connecting with like-minded people and showing the world a piece of yourself. It’s wonderful how some parts of the internet can bring strangers together.

Fun stuff now: Let’s do a rapid fire round.

GIF Friday: Beat It #4 (Matt Bomer)

Last week’s winner of a free book promo: David Proser. Check out the other awesome offerings of last week’s Beat It #3 with Emma Stone. This week, it’s Matt Bomer. Okay, you may just look at him… 🙂


Don’t you sometimes struggle to add the right body language description (beat) to amp up your dialog? One that conjures just the right image, is not cliché and sounds fresh?

Then this meme-type exercise is for you. Read on for a quick how-to.

GIF Matt
Matt Bomer @Jean_Nelson (
  • Take a good look at the GIF below.
  • Using the scene set up I give you, describe the body language you see just as you’d do if you were writing out the scene yourself.
  • Post your “beat” until Wednesday as a comment here, blog it, post on Facebook, wherever.
  • If you don’t post here, leave a comment with a link to where you posted, so I can find you.

I will then update this page to include all offerings I gather with links to participants’ sites or social media.

No judging, no winners. My aim is to gather lots of different body language beats describing a visual action/reaction for my readers (and yours) to read and maybe learn. An added perk: each week, I’ll choose a random participant who will get FREE book promo on my promo blog


GIF Friday #4 starring Matt Bomer


“Are you properly warmed up?” My trainer’s smirk smacked of arrogance, expecting me to stumble over his suggestive words and embarrass myself like I did yesterday. His white tank top made an even stronger statement.

I focused my gaze on the framed painting on the wall. Anywhere but on him. “Five-mile workout with increasing interval runs, fifty crunches and twenty push-ups.”

(insert beat) He motioned me to enter his studio.

Better not mention the million-calory, death-by-chocolate waffle I gobbled up right after, I thought, closing the door behind me. If I had to resist an eyeful, at least I’d have my stomach full.


I wonder why I suddenly have a strong sugar craving. Hmm… Your turn now. Remember to add a workable link in your comment so that I can credit you properly.