This is the real lowdown on Bookbub. How much it costs to advertise there, what categories are favored, what your covers should look like plus the process, percentages, tips … everything you need to know in one place. A truly comprehensive article by Nancy Cohen about the mother lode of promotion sources.
BookBub is a popular reader subscriber service where you can promote your book for a fee. They have four million subscribers. Its readers are 84% women, the majority over 40 years old. 37% are retired. 58% are empty-nesters. 59% read four or more books per month. The devices they read on? 49% Kindle, 26% Apple, 15% Nook, 10% Android. Most use tablets, then e-readers, and then cell phones. 29% read non-genre material. 32% read mysteries and thrillers; 25% read romance; 14% read science fiction and fantasy. 95% of readers have purchased a book from an unknown author because of an e-book promotion. 63% have gone on to order more books by an author due to a price promotion.
When a book goes from $.99 to $2.99, there is a 50% drop in sales. But 77% of subscribers will purchase full price books.
Why feature a book on BookBub? Readers get…
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