BookBub Explained

This is the real lowdown on Bookbub. How much it costs to advertise there, what categories are favored, what your covers should look like plus the process, percentages, tips … everything you need to know in one place. A truly comprehensive article by Nancy Cohen about the mother lode of promotion sources.

Nancy's Notes From Florida

BookBub is a popular reader subscriber service where you can promote your book for a fee. They have four million subscribers. Its readers are 84% women, the majority over 40 years old. 37% are retired. 58% are empty-nesters. 59% read four or more books per month. The devices they read on? 49% Kindle, 26% Apple, 15% Nook, 10% Android. Most use tablets, then e-readers, and then cell phones. 29% read non-genre material. 32% read mysteries and thrillers; 25% read romance; 14% read science fiction and fantasy. 95% of readers have purchased a book from an unknown author because of an e-book promotion. 63% have gone on to order more books by an author due to a price promotion.

When a book goes from $.99 to $2.99, there is a 50% drop in sales. But 77% of subscribers will purchase full price books.

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Why feature a book on BookBub? Readers get…

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